
The PR lesson: making waves, during wave
Wave season in the cruise industry – a peak sales period for cruise lines and travel agents alike – always generates significant attention. However, as

Wave season in the cruise industry – a peak sales period for cruise lines and travel agents alike – always generates significant attention. However, as

PR42 has gone from strength-to-strength over the past five years, so it was a real honour to be recognised in yesterday’s Wave Awards 2025, when we

You’ve put in the hours pitching, strategising and understanding how a new client will fit into your existing team structure. An agreement is struck, so

When PR42 launched five years ago, the world looked very different. Caught in the crossfire of the pandemic, the cruise sector’s future was uncertain, and

Alongside the day-to-day business of working in PR – whether we’re crafting press releases, responding to media enquiries or managing events – come the less

Specialist cruise and travel public relations firm PR42 is pleased to announce its partnership with G Touring brands, Travelsphere and Just You. The agreement will

It’s not what you know, but who you know. While that famed adage does not always universally apply, there’s no denying that relationships often play

Travel PR is a good gig. We get to talk about fantastic products, in beautiful destinations across the globe – it’s not exactly a hard-sell.

According to census data, across England, Wales and Northern Ireland there are almost 9,000 more PRs than there are journalists. Now, the reasons for such

We were recently privileged to join long-standing client Riviera Travel for their 40th anniversary celebrations, via a special two-day event in Paris. Joining the festivities