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The personal touch: Why building relationships is key
It’s not what you know, but who you know. While that famed adage does not always universally apply, there’s no denying that relationships often play
The art of storytelling: Why first-class PR needs first-hand experience
Travel PR is a good gig. We get to talk about fantastic products, in beautiful destinations across the globe – it’s not exactly a hard-sell.
Cutting through the noise: How to ensure press releases land
According to census data, across England, Wales and Northern Ireland there are almost 9,000 more PRs than there are journalists. Now, the reasons for such
Media turn out in force to mark client Riviera Travel’s 40th anniversary
We were recently privileged to join long-standing client Riviera Travel for their 40th anniversary celebrations, via a special two-day event in Paris. Joining the festivities
Bringing in the broadcast: How to make the most of opportunities
One of the highlights of working in PR is securing your clients a broadcast opportunity. Getting non-paid TV exposure and reaching a potential audience of
PR42 announces partnership with Holland America Line
Specialist cruise and travel public relations firm PR42 has been appointed to manage all UK press and publicity activities for Holland America Line. Holland America
