TESTIMONIALS

PR42 combines strategic clarity, impressive implementation, and exceptional results. Their ambitious yet focused approach delivered tangible commercial and reputational gains for every client, including increased media coverage and high-profile broadcast placements.

What’s particularly remarkable is the scale and pace of their activity, all driven by a three-person team. The company’s ability to deliver measurable sales impact and maintain high client satisfaction speaks to their professionalism and execution.

Wave Awards 2025

I have dealt with all the cruise PR agencies over the years and PR42 is consistently one of the best. David, Rachel and Gary are always extremely quick at responding to queries, meeting deadlines and providing the precise information I need.

They are reliable, dependable and will unfailingly get the information to me on time without me having to chase. Their press releases are clear, relevant and well-written, and they have an in-depth knowledge of their clients. As well as being consummate professionals, they’re also a great bunch of people to deal with. I wouldn’t hesitate to recommend PR42 to any potential client.

Jeannine Williamson, Cruise Journalist

The team at PR42 are some of my favourite PRs. They are proactive – always sending out news and late deals to be included in my weekend pages.

They are also amazing at setting up, organising and seeing through press trips, and have given the Scottish Sun some incredible trips with their clients, which have been carefully curated and gone without a hitch. And most importantly, they are the epitome of professional; their copy is crisp and clean, they know how to sell a story and they are always available for any queries.

Heather Lowrie, Travel Editor – The Scottish Sun

PR42 are incredibly well connected, consummate professionals, quick thinking and insightful. The team has an encyclopaedic knowledge of the industry and are always looking at the bigger picture and how to maximise the benefits of PR activity. David, Rachel and Gary are a pleasure to work with. Nothing is too much trouble.

Rebecca Gawley, Head of PR – Unforgettable Croatia

Put simply, PR42 are one of the best in the business. Throughout my career as a cruise journalist and editor, this dream team has been a constant and reliable source. They are thoughtful, creative and understand top-tier media at an international level. I trust PR42 to bring me relevant and compelling opportunities – and love that they are always open to brainstorming new and unique angles with their trademark warmth, enthusiasm and efficiency. Any cruise line or travel company would be lucky to have PR42 on their side.

Kaye Holland, Cruise Journalist

PR42 has secured numerous pieces of coverage for us in major travel publications and several high-profile speaking opportunities, all of which have contributed to our overall business objectives. The team is great to work with and has helped to shape our content ideas and share industry insights. We cannot recommend them highly enough and look forward to much more success in the future.

Andy Headington, CEO – Adido

Having liaised with a number of PR agencies across multiple disciplines of news, I can safely say PR42 is one of the best I’ve had the honour to work with. Not only are they timely with my requests, they are efficient, helpful and an all-round joy to work with. David and Rachel are consummate professionals and no request is ever too much. Their proactive approach to news is a breath of fresh air, and most of the time I receive a statement from PR42 on behalf of a company before I’ve even had the thought to approach them. There are occasions when the copy/press releases sent from David or Rachel is so well-written and in-keeping with our style I’ve been able to upload them almost in verbatim. One of the best there is!

Will Payne, Editor – Cruise Trade News

PR42 is one of the best PR agencies I have ever had the pleasure to work with. They are consummate professionals (and nice with it!), a rare breed – a PR agency who is proactive. There have been numerous occasions when they have beaten me to it when I’m about to ask for a quote or a statement – which I have always been extremely grateful for. David is unflappable in a crisis and I have been massively impressed how calmly and considerately he has handled things throughout the entire pandemic period. I am very grateful for PR42 always getting back to me – day or night – quickly with direct answers to my questions.
Adam Coulter – Cruise Critic

Since Cruise.co.uk started working with PR42, I’ve been so impressed by their enthusiasm and professionalism.

It’s so helpful and reassuring to have PR experts on hand to not only give us expert advice and creative guidance but also with such great connections to the industry.

I’ve been very happy with the results to date and can wholeheartedly recommend them.

Loic Robertson, CMO – Cruise.co.uk

I’ve always found PR42 to be enthusiastic and willing to help. Not only are they good company and extremely personable, but refreshingly down to earth and straight talking.

You could say they are the PR agency without the PR bull****! And all the better for it. In addition to proactively pursuing story opportunities with journalists, they are open to ideas and extremely approachable.

Sara Macefield, Cruise Journalist

PR42 are efficient, accurate and helpful, and their copywriting is among the best in the industry.