Specialist cruise and travel public relations firm PR42 has announced a new partnership with trade-only tour operator USAirtours and its sister brand Beyond Cruising.

The agreement will see PR42 manage UK travel trade press and publicity activities for both brands, supporting USAirtours’ established portfolio of tailor-made holidays across the USA, Canada and the Caribbean, alongside Beyond Cruising’s growing range of worldwide cruise and land holidays.

With 44 years’ experience, USAirtours works exclusively with travel agents to create tailor-made itineraries, including multi-centre trips, villa holidays and cruise and land combinations. Beyond Cruising was launched in 2025 as a dedicated cruise and land partner for the travel trade, combining worldwide cruise itineraries with flexible pre and post-cruise stays.

Rachel Poultney, director at PR42, said: “We are delighted to be working with USAirtours and Beyond Cruising. USAirtours has built an excellent reputation within the travel trade through its expertise, personal service and ability to make complex holidays easy for agents to sell. Beyond Cruising is an exciting addition to the market, bringing those same strengths to a worldwide cruise and land proposition. We look forward to raising the profile of both brands and helping more agents discover the breadth of product and expertise available to them.”

Guy Novik, founder of USAirtours and Beyond Cruising, said: “PR42 has an outstanding understanding of both the travel trade and cruise sectors, alongside a proven ability to turn strong stories into meaningful coverage. As we continue to develop USAirtours and grow Beyond Cruising, we wanted a PR partner that understands our trade-only model and shares our ambitions for both brands.”