Riviera Travel, PR42, 40th anniversary in Paris

We were recently privileged to join long-standing client Riviera Travel for their 40th anniversary celebrations, via a special two-day event in Paris.

Joining the festivities on board the river ship Jane Austen were travel agents, suppliers and media. Guests were treated to two gala dinners, local entertainment, shore excursions and lunch in the city of lights. As a special surprise, the Jane Austen took a short cruise along the Seine, to provide front-row seats to the Eiffel Tower light show.

We were delighted to secure a total of 24 journalists for the trip, from a range of national, consumer and trade press. 

Although there were plenty of logistics to coordinate – including organising onboard interviews with media and Riviera representatives, as well as providing tailored information packages on an individual basis – our cruise PR experience and know-how meant we were able to seamlessly manage arrangements before, during and after the trip. 

The subsequent press coverage has seen related stories appear in a wide range of titles, with many of these generated from the interviews.

David Sanders, PR42 director, said: “It was a privilege to join the celebrations for Riviera’s 40th anniversary. From the beautiful location to the service onboard the ship and overall programme, everything was expertly managed, ensuring there was a real feel-good atmosphere during the event. PR42 was delighted to play a small part in the proceedings and we’d like to thank Riviera for the opportunity to support this fantastic milestone.”