We’re delighted to confirm that Rachel Poultney will join PR42 in early September. Rachel is currently Princess Cruises’ sales and commercial director for UK & Europe.

Rachel will work alongside David Sanders as a director.

Rachel has been at Princess for nine years. She has risen from sales manager to her current role and is a member of the UK senior leadership team. During this time, Rachel has grown Princess’ sales team to 14 and overseen trade support and engagement for multiple ship launches. She’s led both the commercial and sales functions through the post-pandemic environment, through Princess’ return to service including the introduction of ‘Seacations’ in 2021, to the strong market position the brand holds today.

Rachel previously held PR and marketing roles at AviaCircle, Trafalgar Tours and Bales Worldwide.

Rachel said: “For anyone that knows David, it is no surprise that PR42 has done so well in its first start-up years. He is a PR guru and one of the most personable guys in the travel industry, so PR42 was always going to succeed! I’m genuinely excited to be joining the venture and can’t wait to see where it goes from here.”

David said: “It’s a fantastic coup to secure Rachel as PR42’s first hire and I can’t wait for us to team up again. She is one of the most dynamic and talented colleagues I’ve worked with, and brings with her the experience and know-how that will take us to the next level.

“PR42 has gone from strength-to-strength in just two years and it’s clear that we can be more than a match for our larger, more established contemporaries. Rachel and I will build on that ethos of a small agency delivering big results.”