We’re proud to announce the launch of Social42, a sister agency to PR42 that’s focused solely on social media strategy and content for the cruise and travel sectors. Social42 is here to help brands rise above the noise online – with sharper, smarter social media that engages travellers and drives bookings.

The creation of Social42 marks a natural evolution for PR42. Over the past five years, our team has earned a reputation for delivering high-impact PR campaigns that make headlines and build brands. As the cruise and travel space becomes ever more digitally driven, our clients have asked for additional support to strengthen their presence across social platforms.

Social42 was born in direct response to that growing need – bringing together creativity, platform know-how and a laser focus on results. Whether you’re a cruise line, a tour operator or a trade partner, our mission is the same: to enhance your story, spark connection and make travellers stop scrolling.

We’re also excited to confirm that Celestyal will be the first official client of Social42. As a long-term PR42 partner, Celestyal has already entrusted us with PR support across the UK, North America, Australia and the UAE. Now, we’re extending that collaboration with a new brief focused on social media – helping this award-winning cruise brand enhance its presence across key digital platforms.

A huge thank you to Anna Gregori and the Celestyal team for their continued trust. If your brand is ready to take its social strategy, engagement and impact to the next level – let’s talk!