Specialist cruise and travel public relations firm PR42 has been appointed to manage all UK press and publicity activities by the Unforgettable Travel Group.

The Group is a leading luxury travel company with offices in London, New York and Split. In addition to the Unforgettable Travel brand they operate the Unforgettable Croatia and Unforgettable Greece travel companies, alongside Cruise Croatia, their specialist small-ship cruise company.

Rachel Poultney, Director at PR42, said: “We’re delighted to be representing these fantastic Unforgettable Travel Group brands. The quality of their product, and the array of destinations on offer, gives us eye-catching content to promote to both new potential travel agency partners and consumer audiences alike.”

Graham Carter, Commercial Director at the Unforgettable Travel Group, said: “After seeing the press coverage and ROI generated for their existing clients, I knew that PR42 was the agency for us. David and Rachel are a knowledgeable, reliable team – I’ve every confidence this new partnership will result in heightened trade and consumer awareness of our brands, leading to more sales and more happy customers.”