Case Study

CLIA is the cruise industry trade association. PR42 has been CLIA’s retained PR agency since 2020, during which time we have helped support the cruise industry’s full return to service. 
PR42 manages all CLIA’s proactive and reactive PR for the UK and Ireland, including:
* Organising media events
* Arranging and preparing spokespeople for interview
* Issuing press releases on subjects such as cruise’s economic benefits and sustainability credentials
* Dealing with journalist enquiries from the national, trade, consumer and regional press
Coverage has appeared across the media including on the BBC and ITV new channels, and in the Times, Telegraph, Evening Standard, Metro, Travel Weekly and TTG.
Read a press coverage example here.

Cruise Lines International Association (CLIA)