Case Study

Celestyal is an award-winning cruise line that offers unmissable travel experiences in the Greek Islands, the Adriatic and the Arabian Gulf. PR42 has been Celestyal’s retained PR
agency since October 2023.

Since the start of the relationship, Celestyal has regularly appeared across national, consumer, trade and regional media outlets.

Through an aligned global approach, PR42 has helped to drive awareness of the brand and position Celestyal as a leading player in the cruise industry.

Key activities and projects include:

* Overall management of PR activities in the UK, Australia, the US and UAE
* Organising and hosting press trips and in-person and virtual events
* Sourcing speaking opportunities for senior management
* Placing interviews in key media outlets
* Managing press release distribution across various global markets
* Supporting entry submissions for travel industry awards

Janet Parton, Celestyal VP of brand, marketing and customer experience

PR42 aren’t just a company that we work with; they have become part of our team. They answer fast, give straight, practical advice, and are always on hand to guide us. They know our sector really well, they handle the detail, and they steady us – and me particularly – when the pressure is on. And this year, the pressure was on. When our two ships were stranded in the Arabian Gulf during the Middle East conflict, PR42 were there day and night, coordinating calmly and helping to keep stakeholders informed. That’s real PR support, and I’m truly grateful for them. They are really the best.”