Case Study

Adido is a specialist digital marketing agency with extensive experience in the travel sector. PR42 has been Adido’s retained PR agency since June 2023.

Since the start of the relationship, Adido has regularly appeared in key media outlets, with its expertise and commentary highly sought after.

PR42 has positioned Adido as the go-to digital marketing agency with key media, via initiatives and activities such as:

* Speaking opportunities at industry-leading events

* Interviews with senior management and frontline staff

* Expert opinion pieces on topical issues

Andy Headington, Adido CEO

Why did you choose to work with PR42? 

We chose to work with PR42 as we wanted to promote our services and amplify our brand. We spoke to a few PR agencies but PR42 felt like a perfect fit for us. The team has incredible knowledge, insight and connections within the travel industry. 

What have you most enjoyed about working with PR42? 

Our working relationship has grown over the years. We challenge and support each other, which drives the best ideas.

How has the relationship supported your business growth goals? 

Working with PR42 has been a huge benefit. From presenting on stage, being included and referenced in trade publications and making lots of new connections, we’ve seen tremendous commercial success, which has often stemmed from PR42’s involvement and support.

What key benefits have you seen since working with PR42?

We’ve seen a big increase in brand awareness within the travel sector. As a result, we’ve generated many new business leads and have also won many clients from the work that PR42 has delivered. It’s proven to be a great decision to work with them and we look forward to carrying on for many years to come.