Award-writing season is upon us and always a busy time at PR42. We’ve got a strong track record of helping clients secure wins across the cruise and travel industry, and while the criteria is always different, there are a few common traits that almost all successful submissions share.

Firstly, it’s vital to read the criteria properly. It sounds obvious, but many entries fall into the trap of submitting a generic company overview rather than directly answering the  question being asked. Judges are reviewing dozens – sometimes hundreds – of entries, so clarity and relevance matter.

Secondly, evidence is everything. Claims such as “industry-leading”, “innovative” or “successful” carry far more weight when backed up with metrics, results or examples. Tangible evidence helps bring a submission to life and gives judges something concrete to assess.

Just as importantly, make every word count. Most entries come with strict limits, so concise writing is essential. Using bullet points can add impact by breaking down information into digestible, focused points. The best submissions are the clearest: focused, well-structured and easy to follow. Avoid jargon, repetition and unnecessary scene-setting.

Finally, don’t underestimate the value of storytelling. Strong award entries combine facts and figures with personality. Behind every successful campaign, launch or initiative is usually a challenge that was overcome or a creative idea that delivered results.

If you’d like our support with writing your awards, please get in touch.