PR42 has gone from strength-to-strength over the past five years, so it was a real honour to be recognised in yesterday’s Wave Awards 2025, when we scooped ‘Best PR Team’. We’re so grateful to the panel of expert judges for selecting us as their winner, and for all the fantastic feedback we received afterwards from colleagues across the industry.

To come out on top against strong competition from much larger PR agencies was a genuine achievement. From day one, we’ve worked hard to challenge some of the more frustrating traits traditionally associated with PR, and to build an agency model that puts clarity, accountability and delivery first. Everyone across PR42 is equally responsible for looking after our clients, and the tangible KPIs we set – and measure ourselves against – in partnership with them sit at the heart of everything we do.

These principles were central to our award submission. It’s no coincidence that we’ve continued to win business from larger agencies since our inception, and we’re excited to keep proving there’s a better, more effective way to do PR as we head into the next 12 months.

Finally, and just as importantly, we’d like to say how grateful we are to all our clients. We work hard to go above and beyond every day, and this recognition simply wouldn’t be possible without their trust, collaboration and support. Thank you.