Specialist cruise and travel public relations firm PR42 has been appointed to manage all UK press and publicity activities for Holland America Line.

Holland America Line visits nearly 400 ports in 114 countries around the world, and has been exploring Alaska for more than 76 years. Their fleet of 11 ships feature a diverse range of activities and amenities focused on destination immersion and personalised travel.

Rachel Poultney, Director at PR42, said: “Holland America Line is a recognised leader in the cruising space with a rich history and a global reach, so we are thrilled to have the opportunity to work with them. Their exceptional product and exciting plans combined with the expertise at PR42 will no doubt enhance their presence in the UK market. “

Karen Farndell, Director – Sales & Marketing at Holland America Line said: “As we continue to grow our business in the UK market, I’m absolutely delighted to have secured a new partnership with PR42, one of the best agencies specialising in the travel and cruise sector. We’re already working together on a host of exciting plans for 2024 to ensure we continue to build on all the success from our 150th anniversary year.”