Specialist cruise and travel public relations firm PR42 has been appointed by Adido to oversee their trade media initiatives and activities.

Founded in 2003 and based in Dorset, Adido has established itself as a leading digital marketing agency. With a team of 20 professionals, they specialise in transforming travel brands’ websites, enhancing their digital marketing effectiveness and improving their online presence.

David Sanders, PR42 Director, said: “We’re excited to be working with the exceptional team at Adido. They are true experts in their field, and we can’t wait to raise their brand profile within the travel industry community.”

Andy Headington, CEO at Adido, said: “We are very pleased to be partnering with David and Rachel. Their approach to running PR42 aligns perfectly to Adido’s values, and we’re confident the relationship will result in new business opportunities for us.”