Case Study

Riviera Travel is the leading UK river cruise and tour operator. PR42 has been Riviera’s retained PR agency since early 2021.

By using a smaller, cruise-specialist PR agency, Riviera’s key media coverage grew by 50% over the course of the first 12 months of our partnership. This included coverage in all national newspapers and repeated publicity in the travel trade press.

PR42 has positioned Riviera as the go-to river cruise and tour operator with key media, via initiatives and activities such as:

* Press events and video calls

* Interviews with senior management and frontline staff

* Arranging for influential journalists to travel with Riviera

* Issuing press releases on Riviera’s river cruise and touring programmes

Riviera now features in the press on a daily basis and is a media mainstay for updates and information.

Read a press coverage example here.