Case Study

Celestyal is an award-winning cruise line that offers unmissable travel experiences in the Greek Islands, the Adriatic and the Arabian Gulf. PR42 has been Celestyal’s retained PR
agency since October 2023.

Since the start of the relationship, Celestyal has regularly appeared across national, consumer, trade and regional media outlets.

Through an aligned global approach, PR42 has helped to drive awareness of the brand and position Celestyal as a leading player in the cruise industry.

Key activities and projects include:

* Overall management of PR activities in the UK, Australia, the US and UAE
* Organising and hosting press trips and in-person and virtual events
* Sourcing speaking opportunities for senior management
* Placing interviews in key media outlets
* Managing press release distribution across various global markets
* Supporting entry submissions for travel industry awards

Anna Gregori, Celestyal VP of brand, marketing and customer experience

Why did you choose to work with PR42? 
PR42 came highly recommended and upon meeting the team it was clear that they were not only experts in their field but also offered a bespoke service to foster longstanding partnerships.

What have you most enjoyed about working with PR42? 
We saw an immediate impact thanks to the relationship, from triple digit growth in coverage to support of brand awareness in multiple markets and the ability of the team to make working together not only successful but enjoyable. It’s a winning combination.

How has the relationship supported your business growth goals? 
PR42 supports our key growth markets and the results are tangible, with huge gains in both trade and consumer earned media coverage, and overall brand awareness in these markets.

What key benefits have you seen since working with PR42?
For me, it’s peace of mind. The team are always on hand to collaborate on innovative solutions and form an extension of our team on any opportunities. There’s also strategic approach to our PR planning. The PR42 team is respected and well connected in the industry, helping to open doors and propel our share of voice.